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Privacy Policy

Nichecolour is committed to protecting our customer's privacy. Please take the time to review this notice which explains what information we collect about you and how we use it. ALLIANCE INTERNATIONAL SDN. BHD. 

 (“Nichecolour”, “we” or “us”) is the data controller of the personal data collected via or in connection with nichecolour.my.


What personal data do we collect about you?

We collect personal data from you when you provide it to us directly and through your use of the Site. This information may include:


• Information you provide to us when you use our Site (e.g. your name, contact details, gender, product reviews, and any information which you add to your account profile);

• Transaction and billing information, if you make any purchases from us or using our Site (e.g. credit/debit card details and delivery information);

• Records of your interactions with us (e.g. if you contact our customer service team, interact with us on social media);

• Information you provide us when you enter a competition or participate in a survey;

• Information collected automatically, using cookies and other tracking technologies (e.g. which pages you viewed and whether you clicked on a link in one of our email updates). We may also collect information about the device you use to access our Site; and

• If you use our Foundation Finder tool you’ll need to upload a photograph and answer a few questions so that we can recommend a foundation that matches your skin tone and the style you’reafter-;

• Other information necessary to provide the Site, for example we may access your location if you give us your consent.


What do we use this personal data for?

Depending on how you use our Site, your interactions with us, and the permissions you give us, the purposes for which we use your personal data include:


• To fulfil your order and maintain your online account.

• To manage and respond to any queries or complaints to our customer service team.

• To personalise the Site to you and show you content we think you will be most interested in, based on your account information, your purchase history and your browsing activity.

• To improve and maintain the Site, and monitor its usage.

• For market research, e.g. we may contact you for feedback about our products.

• To send you marketing messages and show you targeted advertising, where we have your consent or are otherwise permitted to do so.

• For security purposes, to investigate fraud and where necessary to protect ourselves and third parties.

• To comply with our legal and regulatory obligations.


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